SEO can be a broadly dynamically changing landscape which often leaves many questions about what it is and how it can affect your business. If you want to know more about SEO or how to get your website on Google, you should find the answers below. If you cannot find your answer you can get in contact with us here.

SEO stands for Search Engine Optimisation. It involves the process of optimising and updating your websites pages to improve its visibility at the top of the search engine results pages (SERPs). SEO is crucial for businesses of any nature because it helps increase organic traffic, enhance brand visibility, and drive qualified leads to your website, ultimately leading to higher conversions and revenue for your business.

The timeframe for seeing results from SEO changes can vary depending on various factors such as the competitiveness of your industry, the current state of your website, and the strategies implemented. Generally speaking, you will see improvements sometimes within a couple of weeks, but usually they appear in 3 to 6 months.  However, significant results may take 6 months to a year or more to appear.

We deploy a range of specific SEO approaches tailored to your needs, including keyword research, alt tag optimisation, conversion of images to more appropriate file types, meta tag optimisation and page URL optimisation. Our goal is to employ a range of tactical strategies that addresses all aspects of your website’s SEO to achieve sustainable growth.

Yes, transparency is key to our approach. We provide regular updates detailing the progress of your SEO campaigns and keywords. Additionally, we have will deploy changes to your campaign every month to keep it fresh and performing well against your competitors. .

SEO is an ongoing process that requires continuous monitoring, optimisation, and updating to stay ahead of competitors and search engine algorithm changes. While initial additions lay the foundation and often have the biggest noticeable impact compared to where you start, ongoing updates are necessary to maintain and improve these rankings, stay relevant to search engines, and meet the ever changing needs of your audience.

Measuring the success of SEO campaigns can include improvements in keyword rankings, increased organic traffic, higher conversion rates, improved website visibility, and enhanced brand recognition. We utilize a combination of analytics tools and key performance indicators to monitor progress and demonstrate the impact of our campaign modification.

While we strive to achieve the best possible results for our clients, it’s important to note that SEO is an incredibly dynamic and competitive field with a massive variety in results in sometimes just days. Nowhere can guarantee specific rankings due to this ever changing landscape. However, we can always guarantee an improvement of your websites key ranking compared to where you start off. 

SEO is an ongoing project which is best updated every month in order to keep up with changes to the most common keywords. SEO is an ever changing landscape so keeping your business up to date is important.

On-page SEO involves optimising the elements on the actual page itself to improve your rank on the SERP’s.

This involves modifying the content on the backend of your website such as backlinks, social media marketing and blogs to affect your rank.

If you do something that goes against Googles guidelines, you may be hit with a penalty that drastically reduces your page rankings. This usually occurs from the use of black-hat techniques.

Google uses algorithms to decide which pages to display at the top of the rankings. These algorithms primarily use factors such as: Keywords, user experience of the pages, expertise, authority and trustworthiness of the source, user location and user search history. In reality there are over 200 signals used to determine these results, the main thing is that Google ants to return the SERP’s that are the most relevant and high quality to the search.

Google Ads is an online advertising platform by Google where advertisers can display their ads on Google’s search engine results pages (SERPs) and its advertising network.

You can optimise your campaigns by regularly reviewing performance data, adjusting bids, refining keyword lists, and using negative keywords to exclude irrelevant searches.

PPC is an advertising model where you pay a fee each time your ad is clicked. It’s a way of buying visits to your site, rather than earning them organically.

Pay Per Click has a variety of benefits including, immediate visibility in search engines, highly targeted traffic, control over advertising costs, measurable results, and the ability to test and optimise ads.

Quality Score is a metric used by Google as well as other search engines to determine the relevance and quality of your ads and keywords. A higher Quality Score can lead to lower costs per click and better ad positions.

Negative keywords prevent your ads from showing for specific search terms that are not relevant to your business. They help you save money and increase the relevance of your ads.

Neither is explicitly better than the other as both have their own benefits and drawbacks. It is best to use both at once in order to get the most amount of traffic to your business. PPC tends to work better for kickstarting your campaign as you’re able to see immediate results where as SEO needs several months to deliver results but does cost much less in return.

There can be a multitude of reasons for this, poor SEO can hurt a websites performance dramatically as Google will not rank it highly, It could also be because of Google penalties if you have engaged in black hat SEO practices such as keyword stuffing. User experience can also be another reason, roughly 38% of people will leave a website if they do not like its layout or content so its important to create appealing for your customers.