Google Ads Management
Get to the top of the search page with ease using Google Ads. Obtain the influence of the new audiences you need with our Google Ads management in Telford, Birmingham & the Midlands.
Rejuvenate your ad campaign with optimised Google ads performance.
Today the online world is changing at a drastic pace, with the increased use of ad blockers and stricter industry regulations. While SEO is one of the best methods to help boost your ranking it can also take a long time and require a lot of investment before they start to return significant results.
Google Ads can offer you an immediate boost to your marketing campaign and allow you to recoup a much faster return on investment, making for a highly effective outcome for your business.
What are Google Ads?
Google Ads is an online advertising platform developed by Google, where advertisers bid to display advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
The platform is powerful for businesses of all sizes because it allows for a wide range of targeting options, including geographic location, language, internet browsing behaviours, and devices. This ensures that ads are shown only to the targeted audience, potentially increasing the effectiveness of the advertising spend. Advertisers pay based on clicks on their ads (pay-per-click) or impressions of their ads, making it a flexible approach to advertising that can suit various marketing budgets and strategies.
Our approach to Google Ads
Our strategy will transform your ads to help you achieve the goals you want while optimising the cost for you.
- Starting by analysing your ad campaign, we gain an overview of where its performing well and where it could use improvement.
- Using this and the objectives you give us, we use this to change the campaign to better suit you needs and explicitly target the keywords and audience you want to capture.
- We will continually update the campaign as time passes, allowing for your ads to evolve and stay at the top of the ranking giving your business the best possible prolonged visibility.
Why Google Ads Are Important For Your Business
As well as SEO, Google Ads have a variety of benefits. It allows for total customisation and flexibility to specifically target the audience and keywords you want to be found for. The barrier for entry is significantly lower than SEO as even if your competition has been around and established far longer than your business, you can still catch up and allow your campaign to thrive in a fraction of the time.
VistaSEO - Our Strategy
Know your audience.
It is important to know your audience, as it serves as the backbone for who you want to target your ads toward.
Target your specific keywords
Specifically targeting the best keywords for your site will greatly help to interest the audience you want to attract.
Campaign location
Knowing where to best implement your campaign can help dramatically with attracting potential customers.
Make the most of your budget
With the flexibility of Google Ads you can use your budge to its fullest assuring nothing goes to waste.
FAQs
Google Ads, formerly known as Google AdWords is an digital advertising platform developed by Google. Advertisers pay to display their created ads, product/service offerings and videos to web surfers. The platform allows you to create targeted paid campaigns using a set daily budget to reach new customers with ease, whilst using performance data to refine and optimise your campaigns.
Google Ads works like an auction, with businesses bidding to push their advertisements in front of people browsing on the web. Every time a viewer clicks on your advertisement it will charge you, as the advertiser you can select a maximum bid amount your willing to pay for a click on your ad.
Google Ads offers several campaign types including Search, Display, Video, Shopping, and App campaigns. Each type with different marketing goals and using reaching users in various ways.
You can optimise your campaign by regularly reviewing performance data, adjusting bids, refining keyword lists, and using ad extensions to enhance your ads further.
Using Google Ads has a range of benefits such as:
- Increase in leads and sales
- Enhance brand awareness on search engines
- Data insights into customers
- Targeted campaigns
- Detailed reporting
- Drive new conversions
- Demographic targeting
- Location targeting
- keyword targeting
- Interest targeting
- Remarketing
- Topic targeting
Google Ads allows for various types of bidding depending on your campaign goals and objectives, including:
- CPC (Cost per click)
- Automated bidding
- Maximise clicks
- Maximise conversions
- Target ROAS
Keywords are words or phrases related to your business that you want to target. These are words that your target audience will be searching for, capturing the interest of potential customers.
A landing page is a specific page designed for Google Ads campaigns. They are important as you need to send visitors to a tailored section of your website that is highly relevant to the advertisement.
