Technical SEO Services
When it comes to having a strong online presence, it is crucial that your website health is maximised. This will ensure that your website provides visitors with a friendly user experience whilst minimising potential site issues from occurring from backend malfunctions.
Enhance User Experience (UX)
Establishing that your website runs smoothly without visitors experiencing complications is a top priority! Identifying issues behind the scenes of a website can be complex or confusing, here at Vista SEO we can carry out technical site audits and resolve arising problems to help your business’s website thrive. Technical SEO services can significantly enhance a website’s performance by optimising its structure and content, making it more discoverable by search engines and improving load times for a better user experience.
What is Technical SEO?
Technical SEO focuses on optimising the infrastructure of a website to improve its visibility and ranking in search engine results. It involves enhancing site speed, ensuring mobile-friendliness, securing connections with HTTPS, and streamlining site architecture for better crawlability. Additionally, it covers tasks like creating XML sitemaps and using structured data to aid search engines in understanding and indexing the site’s content effectively. This branch of SEO is crucial for making a website more accessible to both search engines and users.
Our Strategy for Technical SEO
Our approach to Technical SEO starts with a thorough audit of your website allowing us to see its current performance and discover which pages and areas require improvements to the code. From there we will analyse the source code and decide what we think is the best way to improve it.
- We will solve as much of the problems in the code as possible, this will usually be items such as inefficient structure, heavy amounts of JavaScript in the header and footer as well as redirects going to places they should not be. Any other areas we will do our best to minimise their impact.
- Throughout, we will make recommendations and give necessary support on how the website could be improved.
- We will also regularly keep you updated on the current state of your website, so you know what is going on with your site at all times.
Technical SEO For You
Improving the technical aspect of your site not only enhances the user experience but also bolsters its credibility with Google’s search algorithm, leading to higher rankings in the SERPs and greater visibility. Additionally, a well-optimised technical foundation ensures smoother navigation, faster loading times, and compatibility across devices, further elevating user satisfaction.
VistaSEO: Our Strategy
Full technical audit.
We run a complete technical SEO audit to identify existing issues with website architecture and opportunities for optimisation.
On page optimisation
Next, we will ensure the website structure and meta content aligns with the best SEO practices allowing you to rank higher.
Technical enhancements
Once the audit has run, we will go through the affected areas and optimise them better for the audiece you want.
Stay up to date
Continuously updating and optimising your site is the key to keeping up with your competitors and standing out from the crowd.
FAQs
Key elements include optimising site speed, ensuring mobile responsiveness, using secure HTTPS, creating an XML sitemap, improving site architecture, and fixing broken links and crawl errors. These all help to speed up your site.
A robots.txt file is a text file that instructs search engine crawlers which pages on your site to crawl and index. It’s important for controlling which parts of your site are accessible to search engines and for preventing indexing of duplicate or irrelevant content.
Technical SEO constructs the backbone of a successful SEO campaign. If your website is not functional and web pages are not accessible, then they will not appear in search engines. A sites speed and mobile performance are also taken into consideration as ranking factors.
Uploading a sitemap to Google allows them to crawl your website more efficiently and helps them to understand your sites architecture better. This also means a faster indexing process which gives Google a clear roadmap to navigate your site.
A canonical tag allows for Google to decipher between multiple pages on your website that have similar content. If pages on your site have similar content then Google will struggle to choose the correct page to index and show in the search results. Therefor it is important to add canonical tags to show which page you want to be indexed.
HTTPS stands for Hyper Transfer Protocol Secure and adds extra layers of security than the old school HTTP. If you do not see HTTPS it means that you need to install a SSL certificate, ensuring you have this is crucial as many visitors will not trust your website if you do not have it.
Your websites loading speed is extremely important! Slow loading times will lose you engagement and sales, visitors will bounce straight off if your site appears to be taking too long to load, increasing your pages bounce rate.
Google now uses a system called mobile-first indexing, meaning it looks at mobile versions of webpages in order to index and rank content. The majority of people browsing online also mainly use mobile to search around, therefor your site needs to be optimised for mobile to accommodate to digital trends.
Structured data is data that has a standardised format that can be efficiently accessed by software and humans alike. Structured data is important as it helps search engines understand your content better, in return ranking your site content more accurately.
